Object: Voice Design, Casting Exercise

1) Taken from the book. Find a voice for the GPS interface for this car. Ask yourself why the voice is suitable.

a)


b)

c)

d)

e)

Answers:

a) Knight Rider. This voice wasn't used because they thought it would undermine the car's perfect design branding.

b) Automotive Engineer. They didn't want the driver to feel constant pressure to meet expectations.

c) Chauffeur. They didn't choose this personality because most of their users that purchase this car like to have control.

d) Buddy/Friend. Although this character would project loyalty, they were afraid that this voice would project incompetence.

e) Co-pilot. This is the perfect match, and projects friendliness and high-competence.